Search engine optimization (SEO) makes it easier for people to find your website through Google or Yahoo. That’s important. Optimizing your website — not just your search engine strategy — makes it easy for them to find and buy what they came to get. That’s critical!
Unless you are launching a brand-new website with a domain name that’s never been registered before, chances are that your site is already listed in the search engines. People already know how to find you. You have business cards and brochures with your URL, and you get decent traffic. But what happens when people come to your website?
Optimize Your Website First, THEN Do your SEO
When people arrive at your website, they may be confused by too much information or navigation that isn’t clear. Remember that you have 5 seconds or less to tell a man from Mars exactly what your site is about and where to find what he wants… or he’ll be out of there, looking for somewhere else to find it.
The good news is that optimizing your website is not expensive. Compared to SEO services that can cost thousands of dollars per month to raise your site one or two places on Google’s front page, fine-tuning your website can have dramatic results on your traffic and your sales for a much smaller investment.
Website Optimization is Like Tuning Your Car’s Engine
If your car is badly in need of a tune-up, it won’t matter if you are #1 in the race or #5. You won’t perform nearly as well as you should. Tune up first. Then we go after the pole position through SEO.
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