Advertising just doesn’t work as well as it used to — in part because there’s so much of it, in part because people have learned to ignore it, and in part because the internet means we can go beyond it.
Instead of advertising to your customers, make friends with them. Ask their permission to send them periodic updates on subjects which interest them. Show them how you can save them time and effort by researching and presenting the best products for their approval. Show them that you know your subject, that you care, that you are working hard for them. Earn their trust. Earn their friendship. Earn their business and their loyalty.
How Much Does It Cost?
An email newsletter is just about the least expensive way to keep in touch with your customers. Depending on the number of people you send to and how frequently you send, a newsletter system can cost as little as $20 per month to reach several thousand people. Try printing and dsitributing an advertising piece for that!
Is it Difficult to Set Up and Run?
Not at all. We’re here to provide as much or as little help as you need. You can write the copy and let us handle everything else, from themplate styling to maintaining the mailing list, to scheduling the launch for greatest results. We can even write the copy for you.
You can do it all yourself, or we’ll work together to set up something in between that’s just right for you.
