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Category Archives: Marketing
When “WTF?” is exactly the response you want.
On Saturday, my husband and I drove to a city about an hour north of us. It was a lovely day and we enjoyed getting out for a bit. Then I noticed the billboard. Oh, billboards are everywhere, and I’m … Continue reading
Posted in Marketing
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3 Quick Fixes to Increase Your Site’s Visibility
You’re familiar with the usual search engine optimization advice: put keywords in your site and page titles and meta tags; make sure your page copy contains the words you want people to find in search. Those are good places to … Continue reading
Posted in How To, Marketing
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Frugal Spending is In. What now?
Everybody loves to save money, especially when times are lean, and many people choose to put off buying nonessential items or shop strictly on price. But you don’t have to be “the low-price leader” to benefit from frugal shoppers. A … Continue reading
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US Postal Rate increase – is your shopping cart ready?
On January 22, 2012, US Postal Service will raise rates on First Class and most package service classes. First-class mail rates are rising from 44 cents to 45 cents, so this might be a good time to stock up on … Continue reading
Posted in Marketing, Tips
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Free for a tweet? Ummmmm….
I’ve noticed a new marketing trend lately. We’re all accustomed to marketers offering something free — an ebook, a white paper, a useful template or sales tool — in exchange for your email address on their mailing list. That technique … Continue reading
Posted in Marketing, Tips
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The Great Blogger Outage – How to protect your content
Last week, the Blogger service was down for two days, during which time people could not add posts or comments. Even scarier, several days’ worth of material disappeared temporarily. Eventually everything was restored, but this was yet another example of … Continue reading
Posted in Marketing, News, Tips
6 Comments
Unselling the Sold: Three mistakes that will drive away committed buyers
In the past several months, I’ve noticed quite a few overly-aggressive companies making some elementary mistakes that resulting in their losing my interest and my willingness to continue receiving material from them. They spent much time and money drawing me … Continue reading
Posted in Marketing, Tips
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How Visible Are You?
Whether you are just starting out or have been in business for several years, there are easy, inexpensive ways to make more of your potential customers, clients, or collectors aware of who you are and what you can do for … Continue reading
Posted in Marketing, Tips
3 Comments
Protecting your business assets – who owns your domain name?
If your business has a website, your domain name is one of your most critical assets. It may be tied to your own name (CarolLoganNewbill.com) or it may be tied to your business name (2FishWeb.com). Either way, it’s critical that … Continue reading
Posted in Marketing, Tips
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Educating your audience before you sell
Early in June an interesting brouhaha happened on one of the email lists to which I belong. A talented writer and artist created a long, detailed blog postabout creating stamps for decorating fabric. Many people praised it and several asked … Continue reading
Posted in Marketing, Tips
2 Comments
