Category Archives: Marketing
*This* is how you do customer service.
With two large dogs in the Newbill household, we go through a lot of dog food. Pet Food Direct has great prices and service, and best of all, they have an auto-ship service. I was able to sign up to … Continue reading
Posted in Business, Marketing, Observations
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The Mysterious Billboard, Part II: Tracking your results
Someone was half clever. Two weeks ago, I wrote about a mysterious billboard and why, after some thought, I realized that sometimes “What??” is exactly the response you want. After I wrote that post, I considered calling the people who … Continue reading
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How we predicted and prevented a client’s shipping nightmare
One of our clients’ sites uses a shopping cart with real-time shipping calculations from the US Postal Service. The shipping module adds up the weight of the order and phones home to the USPS to ask how much it will … Continue reading
Posted in Business, Marketing
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When lack of progress becomes an act of creation
Yesterday this Tweet from Steve Plunkett in my stream caught my attention. At first glance, I wasn’t sure why, but I’ve learned to heed these nags — it means my subconscious is poking me. “Hey! Here’s something you need to … Continue reading
Posted in Marketing, Observations
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When “WTF?” is exactly the response you want.
On Saturday, my husband and I drove to a city about an hour north of us. It was a lovely day and we enjoyed getting out for a bit. Then I noticed the billboard. Oh, billboards are everywhere, and I’m … Continue reading
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3 Quick Fixes to Increase Your Site’s Visibility
You’re familiar with the usual search engine optimization advice: put keywords in your site and page titles and meta tags; make sure your page copy contains the words you want people to find in search. Those are good places to … Continue reading
Posted in How To, Marketing, SEO
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Frugal Spending is In. What now?
Everybody loves to save money, especially when times are lean, and many people choose to put off buying nonessential items or shop strictly on price. But you don’t have to be “the low-price leader” to benefit from frugal shoppers. A … Continue reading
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US Postal Rate increase – is your shopping cart ready?
On January 22, 2012, US Postal Service will raise rates on First Class and most package service classes. First-class mail rates are rising from 44 cents to 45 cents, so this might be a good time to stock up on … Continue reading
Posted in Marketing, Tips
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Free for a tweet? Ummmmm….
I’ve noticed a new marketing trend lately. We’re all accustomed to marketers offering something free — an ebook, a white paper, a useful template or sales tool — in exchange for your email address on their mailing list. That technique … Continue reading
Posted in Marketing, Tips
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The Great Blogger Outage – How to protect your content
Last week, the Blogger service was down for two days, during which time people could not add posts or comments. Even scarier, several days’ worth of material disappeared temporarily. Eventually everything was restored, but this was yet another example of … Continue reading
Posted in Marketing, News, Tips
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