who we are

We like to consider ourselves “artistic geeks” and we’re proud of it! But we also understand business and have been self-employed for many years in the design industry. We’ve been around since the beginning of the digital explosion, so while we have experience, leading edge skills and technique, we also have old-time values.

Kate Logan Newbill, the founder of 2FishWeb, says,

“My first design client came to me because she wanted her website redesigned and a shopping cart integrated. Although she was an excellent businesswoman and knew how to sell her products, she didn’t have time or inclination to do the day-in, day-out technical stuff required for managing a website. She needed someone who understood her business — supplies for textile artists — and also deeply understood and could handle the “geek stuff.” Together we make a great team, like the left and right halves of a brain.

“Since then, I’ve become the other half of the brain for dozens of happy clients, many of whom could do it all themselves; all of whom are happy to let me handle the technical stuff so they can do what they do best.”

Why is it called “2Fish” Web Design?

Kate is an artist! So she incorporated her business as Pisces Moon Studio LLC, only to discover that people had a hard time with the word “Pisces.” She kept getting phone calls asking for “Pieces of the Moon Studio.” Nobody knew how to spell it. When people stumbled over “Pisces” she started just saying “Two Fish,” because the Pisces symbol is two fish. You can read a lot more into it — yin/yang, balance, creativity, knowledge — and sometimes we do — but mostly because it’s easier, she registered 2FishWeb.com.